European Travel Group

The European Travel Group (ETG) is a coach company collective. It currently consists of three companies, Durham City Coaches, Lee's Coaches and Enterprise Travel.

European Travel Group
Durham City Coaches Lees Coaches Enterprise Travel

The Group is creating a brand identity with the European Travel Group mark being a recognizable, trustworthy brand that stands for quality, excellence and reliability. Customers can come to rely on the brand when dealing with a subsidiary within the group. The brand is developed using a similar livery on all group companies, with historic color palettes being incorporated into the new logo.

Vehicle acquisitions and uniform financial planning all contribute to the success and stability of the Group. This allows managing directors to focus on their daily operations with a view of driving their own business forward.

The European Travel Group has ambitious targets, with a strategy focused on organic growth and stability creation within its current operations. The Groups' first major milestone is to reach 100 vehicles in collective fleet size.

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